The Business Side of Beautycounter

Join me tonight (8:30pm EST) for a very special call from my good friend and Beautycounter’s first consultant/Managing Director, Stephanie Eolin. Find out more about the business side of Beautycounter, listen to Stephanie’s incredible story including how she was able to turn part time work into a 6 figure a year business, and learn more about this life-changing mission to get safe products into the hands of everyone.

Email me for call-in information


Thank You!

Thank you to everyone who took the time out to help celebrate Beautycounter’s second anniversary! I had so much fun sharing this amazing company and incredible mission with each of you! I hope that I was able to teach you something new. And I encourage you to make small changes, whatever that looks like, in your own home because the choices we make today, matter tomorrow.





If you were unable to make it yesterday, but want to learn more about Beautycounter, please visit my website.

Photo Credit: Lauren Falber

The Choices We Make Today Matter Tomorrow

Today, as I celebrate my one year anniversary with Beautycounter I wanted to share with you some of the first products I got started with when I first decided to make the switch!

Don’t get me wrong, I absolutely love our entire line and use everything all of the time, but these few products really are what our brand is built on, I think.

Remember you can shop online on my Beautycounter website and have the products shipped directly to you for $5 flat. Or message me to find out how you can get FREE shipping!

Don’t forget that we offer a 30 day 100% money back guarantee. So no more wasting money on products that don’t work. (Although, I’ve been in business for an entire year and have never had anyone return anything except one person preferred a different shade of concealer, just saying!)

I have been so incredilby blessed with this business and I would love to share more with you! Feel free to email me any questions you may have. Who knows? Maybe this is exactly what you’ve been looking for.


‘Truth is Inside’ Pouch,$32
Love this pouch. I use it to hold my makeup and my other products. And I even use one as my purse because it’s just so cute and it goes with basically anything.

The Body Collection,$82
Lustro Body Oil,$68
Peppermint Lip Balm,$18
There is no better way to start making safer choices than by tossing out the old with a shower purge. Choose safe for the whole family. My shampoo lasted 8 months! The value is incredible and it’s been an entire year dandruff free! And if you’re looking to treat yourself, you’re going to want this oil and this lip balm. Keep your entire body looking great with these basics!

Face Collection,$185
What do I really have to say about this? Have you seen my skin?! If you want great looking skin. If you are tired of always breaking out from other products. If you are sick and tired of throwing your money away because you aren’t getting the results these companies promise, try this. Add a Lustro Face Oil for the ultimate skincare collection. I promise you will see results. And this could be what you’ve been looking for this entire time!

Lustro Face Oil,$175 for the collection, or $64 each.
I started with number 3 and then I realized just how incredible each of these oils were. Specifically designed for target skin problems or concerns these will turn your gorgeous skin into luxurious skin. They are perfect for balancing our skin and they are the perfect primer to use with our Tint Skin.

And for those of you who have children. This collection is amazing. Even the kids love how good it smells and you can feel good knowing that you are making bath time completely safe for the ones we love the most. Gluten free, Nut free, this collection is a must-have in every home.

Remember, it’s never about perfection, it’s about progress. The choices we make today matter tomorrow.

Photo Credit: Lauren Falber

“But It Says It’s Natural…”

This is SUCH a priceless explanation. Don’t believe everything you see. Companies that claim to be ‘natural’ or ‘organic’ just throw those words around because there is no one telling them they can’t. This industry is so unregulated they can pretty much get away with anything.

Don’t forget– we tell you EVERYthing. 100% transparency. Does your beauty brand promise that?

We have set a new standard both in the quality and performance of our products and in the way we do business. We are committed to getting safe products into the hands of everyone. We’re on a mission to change this industry. And it starts by educating you, the consumer. Speak with your dollars and demand better. These same companies that refuse to get rid of the toxins here in America have reformulated their products so they meet the European Union’s high standards. Because the E.U. has banned around 1,300 ingredients. The U.S.? 11. Beautycounter? 1,500.

This isn’t about everyone switching to Beautycounter. While that would be great, we realize it isn’t realistic. This is about safety. This is about doing better for our children. This is changing the world so they can be protected.

It takes 26 seconds for your skin to absorb what you put on it. So my question is, do you know what you’re putting on it?

Safety and Sourcing Explained: A Note from Mia Davis, our Head of Environment, Health and Safety

Our mission is to get safe products into the hands of everyone. We do not sacrifice on product safety or performance, and that is what sets us apart.

We get a lot of questions about ingredients, including: “How can you have safe products if you use some synthetic ingredients?” People are understandably confused about the difference between ingredient “safety” and ingredient “source.”

“Safety” is about health. Does the ingredient or product in question have the potential to harm a person’s health, and if so, in what way and at what levels? The Food and Drug Administration (FDA) does not define “safe” for cosmetics ingredients or products, so it is currently up to companies to determine what “safe” means to them. Most companies start and stop with acute reactions (e.g. irritated skin as a result of using a product or ingredient).

At Beautycounter, we take the concept of safety much further. We research what is known about every single ingredient we consider using in our products; we look for toxicological information and evaluate potential long-term health effects. Most ingredients have big data gaps, meaning that there is a lack of information—they’ve never been assessed for their potential to cause cancer, reproductive harm, brain or organ toxicity, and more. When a chemical is understudied, that doesn’t mean it is safe. It just means that we don’t know about its potential effects.

We try to give preference to ingredients with safety data over those without it, and we use comparative analysis of similar chemicals to determine whether we’ll allow an ingredient with a data gap in our products.

“Source” is about the origin of the ingredient or product. Is it a natural ingredient, meaning it was produced by nature without human intervention? Is it synthetic and was therefore made in a lab?

The source of the ingredient does not necessarily determine the safety of the ingredient. There is a lot of overlap between natural ingredients and safe ingredients, to be certain. But not all natural ingredients are safe, and not all synthetic ingredients are unsafe.

Lead, for example, is a naturally occurring metal that is harmful to human health. It’s ubiquitous in the environment, and even though it was banned from gasoline and paint decades ago, it is still commonly found in the soil and dust of many U.S. homes and businesses. It’s also frequently present in natural, mineral-based cosmetics, even though lead and other heavy metals do not appear on ingredient lists and cosmetics companies do not have to test for the presence of these compounds. Lead is natural, but it is not safe.

On the other hand, dimethicone, a silicone that is a synthetic chemical, is a large molecule that sits on the skin or hair, and has a very low hazard profile. Scientific evaluation indicates that its use in cosmetics poses little-to-no potential harm to people’s health. Some people have skin sensitivities to this ingredient, but no more than other ingredients, including natural ones. After reviewing a comprehensive toxicological review of the ingredient (which Beautycounter commissioned before we decided whether we’d use this ingredient), I believe it is safe for use in cosmetics.

The vast majority of synthetic chemicals come from oil or gas (depending on your definition, some can come from wood pulp and other natural sources). As an environmental and public health advocate, I will not unconditionally defend the petrochemical industry, which is often responsible for creating huge toxic messes in the ecosystem and in our own bodies. But to say or imply that natural ingredients are inherently safe and synthetic are inherently dangerous is worse that an oversimplification—it just isn’t true, and it serves to confuse the issue and actually put consumers’ health at risk.

If a cosmetics user is concerned about the safety of her products (and most of us are—I mean, who wants a carcinogen in baby shampoo?), she should ask the company what they are doing to ensure she’s getting the safest product possible. The naturalness of the ingredients may or may not play into the real safety of the products.

Original Credit: Beautycounter